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The corporate identity |
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On the 20th March 2003,
Dublin; Enterprise Ireland, the Irish Software Association
and FÁS announced a new programme aimed at
boosting the international sales capability of Irish
software industry CEOs.
Logo Design Ethos
An abstract representation of the sales STAR programme
(Sales Strategies & Tactics for Advancing Revenue)
in the business world and Irelands place within
a European context portrayed by the surrounding
circular star pattern. |
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The SalesSTAR logo before and after.

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The SaleSTAR web
business portal
The design of a visual 'look and feel', structural
layout for a content heavy portal and HTML template
were undertaken as the primary component in this
small project. |
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View the SalesSTAR web portal
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Below are two of the logo
concept development sheets. The second
sheet shows the logos development through
several iterations and the first shows
the final design out of black and out
of white.
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click an image to enlarge (opens in
a pop-up window) |
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