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SalesSTAR
  Skills used
illustrator
photoshop

 at a glance

Duration

3 weeks
brief
design a corporate identity and web business portal for a new programme aimed at boosting the international sales capability of Irish software industry CEOs.
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The corporate identity
  On the 20th March 2003, Dublin; Enterprise Ireland, the Irish Software Association and FÁS announced a new programme aimed at boosting the international sales capability of Irish software industry CEOs.

Logo Design Ethos
An abstract representation of the sales STAR programme (Sales Strategies & Tactics for Advancing Revenue) in the business world and Irelands place within a European context portrayed by the surrounding circular star pattern.
 

The SalesSTAR logo before and after.



The SaleSTAR web business portal
The design of a visual 'look and feel', structural layout for a content heavy portal and HTML template were undertaken as the primary component in this small project.
 

View the SalesSTAR web portal


design development
   
Below are two of the logo concept development sheets. The second sheet shows the logos development through several iterations and the first shows the final design out of black and out of white.
 
01
SalesSTAR logo variations


03
SalesSTAR design worksheet


click an image to enlarge (opens in a pop-up window)

 
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