innovation by design - ian hannigan portfolio site

sierra

at a glance

Duration
5 weeks

brief
design a new corporate identity for sierra communications, including van livery, stationary and a web site.

	the project
	commissioned to produce concepts for the redesign of the sierra brand. sierra specialise in communications, the logo below represents the cross-section of a cable.

	concepts
	the concept below, two cables connecting: as a symbol of sierra's continued growth and expansion. the two tubes about to make contact also subtract the relief to generate the trademark 'S' of sierra.

logo / livery concept

Below are some samples of concept sheets from the Sierra project, two sets of logo designs and two sets of livery mock-ups.

01	02
03	04

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